Project Details

Project Description

Commercials for Kinder products, a brand owned by Italian company Ferrero, are cast through international casting agencies, talent management firms, and specialized talent factories, with a strong focus on finding children, parents, and young adults for, respectively, Kinder Chocolate/Joy and Kinder Bueno spots. 

Regional Casting Hubs: Because Kinder is a global brand sold in over 125 countries, casting often occurs in key cities for specific regions. Recent campaigns have been cast and filmed in:

• United States: Casting is often handled by agencies like Anomaly, the creative lead for recent U.S. campaigns such as “Simply Wonderful.” [8]
• Europe: As an Italian-founded brand, significant production and casting occur in Italy (specifically near its headquarters in Alba) and Germany, where major campaigns for products like Kinder Bueno are developed. [13, 20]
• Middle East & Asia: Localized casting for commercials often takes place in production centers like Dubai, Egypt, and Saudi Arabia to ensure regional relevance.